Free Tools Every NB Contractor Should Use for Marketing

You don't need a $500/month software stack to look professional online. You need 5–6 free tools used consistently. Here's the exact list we recommend to every NB contractor we work with.

1. Google Business Profile (free)

Non-negotiable. Your free GBP listing is worth more than any paid ad in Fredericton, Moncton, or Saint John. Verify it. Add photos weekly. Post weekly. Reply to every review.

2. Canva (free tier)

One-tap image resizing for FB, IG, GBP
Free templates for quotes, before/afters, reviews
Saves brand colours and logos for one-click reuse

3. Meta Business Suite (free)

Schedule a week of Facebook + Instagram posts in 20 minutes. Built in by Meta, totally free, and far easier than third-party schedulers.

4. CapCut (free)

The easiest mobile video editor. Auto-captions in English and French — important for bilingual NB markets like Moncton, Bathurst, and the Acadian Peninsula.

5. NB Local Post AI (free tier)

Generates 8 ready-to-post captions plus a Google Business Profile post in under a minute. The free plan is enough to keep most one-truck operations posting weekly.

6. Google Trends (free)

Compare search demand for "heat pump install Moncton" vs "furnace repair Moncton" by season. Plan your content around what people are actually searching.

7. A simple notes app

Whenever a customer asks a question, type it into your notes. That's your next month of FAQ-style posts, free.

The 30-minute weekly routine

NB Local Post AI: generate the week's posts (1 min)
Canva: drop in 1–2 job photos (10 min)
Meta Business Suite: schedule everything (10 min)
GBP: post the local-SEO version (5 min)
Reply to comments and DMs (4 min)

You don't need more tools. You need to use these five every single week.